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Nestlé Takes Steps to Become Leader in Wellness

Nestlé Takes Steps to Become Leader in Wellness


Nestlé opens new unit to test the health impact of their products on consumers

Nestle strives to move towards healthier eats

The infamous candy conglomerate synonymous with Halloween is reportedly working to rebrand their company as a “health and wellness” empire.

Nestlé opened a new clinical development unit in Switzerland on Wednesday to conduct nutrition trials on the impact of their products on consumers as stated in a press release. The trials are conducted to support health claims made about the nutrition of products.

The new clinical development unit opens as the food industry comes under pressure to support health claims made of their products with scientific research.

As it reads on Nestlé’s website, “Nutrition, Health and Wellness is Nestlé’s strategic direction. We want you to be able to make healthy choices about your food and beverages.”

Nestlé has expanded their brand to include organic and natural baby food products, weight management options like Jenny Craig, and sports nutrition brands like PowerBar. The new unit will test the health claims made of these products in addition to the “taste and pleasure” of their food.


Start with Nestlé

Nestlé wants to sweeten the lives of Mexicans more and that is why it is committed to a new business model through its leading brand in condensed milk. With this, it supports entrepreneurs so that in society they create Kioscos La Lechera and thereby make their businesses grow.

This new concept will be operated by the business owners and they will carry the brand's concept with a menu specially prepared with the portfolio of products that have made La Lechera tradition.

In an interview with Entrepreneur , Marcelo Citriágulo, VP of Nestlé professionals, said that this is a creation of shared value. The entrepreneurs will receive training and tips to make the best sweet recipes and offer them to their consumers.

"It is not a franchise", clarified the manager. It is a space where food and drinks "made with La Lechera" will be sold. In this way, the brand will share its image with the entrepreneurs, who will become allies of Nestlé and who will have the responsibility of directing the operation of products and services, but with the support and expertise in terms of the dessert recipes to offer. with Nestlé products.

In this sense, a kiosk could be named after Laura Desserts made with La Lechera, Citrangulo said.


Start with Nestlé

Nestlé wants to sweeten the lives of Mexicans more and that is why it is committed to a new business model through its leading brand in condensed milk. With this, it supports entrepreneurs so that in society they create Kioscos La Lechera and thereby make their businesses grow.

This new concept will be operated by the business owners and they will carry the brand's concept with a menu specially prepared with the portfolio of products that have made La Lechera tradition.

In an interview with Entrepreneur , Marcelo Citriágulo, VP of Nestlé professionals, said that this is a creation of shared value. The entrepreneurs will receive training and tips to make the best sweet recipes and offer them to their consumers.

"It is not a franchise", clarified the manager. It is a space where food and drinks "made with La Lechera" will be sold. In this way, the brand will share its image with the entrepreneurs, who will become allies of Nestlé and who will have the responsibility of directing the operation of products and services, but with the support and expertise in terms of the dessert recipes to offer. with Nestlé products.

In this sense, a kiosk could be named after Laura Desserts made with La Lechera, Citrangulo said.


Start with Nestlé

Nestlé wants to sweeten the lives of Mexicans more and that is why it is committed to a new business model through its leading brand in condensed milk. With this, it supports entrepreneurs so that in society they create Kioscos La Lechera and thereby make their businesses grow.

This new concept will be operated by the business owners and they will carry the brand's concept with a menu specially prepared with the portfolio of products that have made La Lechera tradition.

In an interview with Entrepreneur , Marcelo Citriágulo, VP of Nestlé professionals, said that this is a creation of shared value. The entrepreneurs will receive training and tips to make the best sweet recipes and offer them to their consumers.

"It is not a franchise", clarified the manager. It is a space where food and drinks "made with La Lechera" will be sold. In this way, the brand will share its image with the entrepreneurs, who will become allies of Nestlé and who will have the responsibility of directing the operation of products and services, but with the support and expertise in terms of the dessert recipes to offer. with Nestlé products.

In this sense, a kiosk could be named after Laura Desserts made with La Lechera, Citrangulo said.


Start with Nestlé

Nestlé wants to sweeten the lives of Mexicans more and that is why it is committed to a new business model through its leading brand in condensed milk. With this, it supports entrepreneurs so that in society they create Kioscos La Lechera and thereby make their businesses grow.

This new concept will be operated by the business owners and they will carry the brand's concept with a menu specially prepared with the portfolio of products that have made La Lechera tradition.

In an interview with Entrepreneur , Marcelo Citriágulo, VP of Nestlé professionals, said that this is a creation of shared value. The entrepreneurs will receive training and tips to make the best sweet recipes and offer them to their consumers.

"It is not a franchise", clarified the manager. It is a space where food and drinks "made with La Lechera" will be sold. In this way, the brand will share its image with the entrepreneurs, who will become allies of Nestlé and who will have the responsibility of directing the operation of products and services, but with the support and expertise in terms of the dessert recipes to offer. with Nestlé products.

In this sense, a kiosk could be named after Laura Desserts made with La Lechera, Citrangulo said.


Start with Nestlé

Nestlé wants to sweeten the lives of Mexicans more and that is why it is committed to a new business model through its leading brand in condensed milk. With this, it supports entrepreneurs so that in society they create Kioscos La Lechera and thereby make their businesses grow.

This new concept will be operated by the business owners and they will carry the brand's concept with a menu specially prepared with the portfolio of products that have made La Lechera tradition.

In an interview with Entrepreneur , Marcelo Citriágulo, VP of Nestlé professionals, said that this is a creation of shared value. The entrepreneurs will receive training and tips to make the best sweet recipes and offer them to their consumers.

"It is not a franchise", clarified the manager. It is a space where food and drinks "made with La Lechera" will be sold. In this way, the brand will share its image with the entrepreneurs, who will become allies of Nestlé and who will have the responsibility of directing the operation of products and services, but with the support and expertise in terms of the dessert recipes to offer. with Nestlé products.

In this sense, a kiosk could be named after Laura Desserts made with La Lechera, Citrangulo said.


Start with Nestlé

Nestlé wants to sweeten the lives of Mexicans more and that is why it is committed to a new business model through its leading brand in condensed milk. With this, it supports entrepreneurs so that in society they create Kioscos La Lechera and thereby make their businesses grow.

This new concept will be operated by the business owners and they will carry the brand's concept with a menu specially prepared with the portfolio of products that have made La Lechera tradition.

In an interview with Entrepreneur , Marcelo Citriágulo, VP of Nestlé professionals, said that this is a creation of shared value. The entrepreneurs will receive training and tips to make the best sweet recipes and offer them to their consumers.

"It is not a franchise", clarified the manager. It is a space where food and drinks "made with La Lechera" will be sold. In this way, the brand will share its image with the entrepreneurs, who will become allies of Nestlé and who will have the responsibility of directing the operation of products and services, but with the support and expertise in terms of the dessert recipes to offer. with Nestlé products.

In this sense, a kiosk could be named after Laura Desserts made with La Lechera, Citrangulo said.


Start with Nestlé

Nestlé wants to sweeten the lives of Mexicans more and that is why it is committed to a new business model through its leading brand in condensed milk. With this, it supports entrepreneurs so that in society they create Kioscos La Lechera and thereby make their businesses grow.

This new concept will be operated by the business owners and they will carry the brand's concept with a menu specially prepared with the portfolio of products that have made La Lechera tradition.

In an interview with Entrepreneur , Marcelo Citriágulo, VP of Nestlé professionals, said that this is a creation of shared value. The entrepreneurs will receive training and tips to make the best sweet recipes and offer them to their consumers.

"It is not a franchise", clarified the manager. It is a space where food and drinks "made with La Lechera" will be sold. In this way, the brand will share its image with the entrepreneurs, who will become allies of Nestlé and who will have the responsibility of directing the operation of products and services, but with the support and expertise in terms of the dessert recipes to offer. with Nestlé products.

In this sense, a kiosk could be named after Laura Desserts made with La Lechera, Citrangulo said.


Start with Nestlé

Nestlé wants to sweeten the lives of Mexicans more and that is why it is committed to a new business model through its leading brand in condensed milk. With this, it supports entrepreneurs so that in society they create Kioscos La Lechera and thereby make their businesses grow.

This new concept will be operated by the business owners and they will carry the brand's concept with a menu specially prepared with the portfolio of products that have made La Lechera tradition.

In an interview with Entrepreneur , Marcelo Citriágulo, VP of Nestlé professionals, said that this is a creation of shared value. The entrepreneurs will receive training and tips to make the best sweet recipes and offer them to their consumers.

"It is not a franchise", clarified the manager. It is a space where food and drinks "made with La Lechera" will be sold. In this way, the brand will share its image with the entrepreneurs, who will become allies of Nestlé and who will have the responsibility of directing the operation of products and services, but with the support and expertise in terms of the dessert recipes to offer. with Nestlé products.

In this sense, a kiosk could be named after Laura Desserts made with La Lechera, Citrangulo said.


Start with Nestlé

Nestlé wants to sweeten the lives of Mexicans more and that is why it is committed to a new business model through its leading brand in condensed milk. With this, it supports entrepreneurs so that in society they create Kioscos La Lechera and thereby make their businesses grow.

This new concept will be operated by the business owners and they will carry the brand's concept with a menu specially prepared with the portfolio of products that have made La Lechera tradition.

In an interview with Entrepreneur , Marcelo Citriágulo, VP of Nestlé professionals, said that this is a creation of shared value. The entrepreneurs will receive training and tips to make the best sweet recipes and offer them to their consumers.

"It is not a franchise", clarified the manager. It is a space where food and drinks "made with La Lechera" will be sold. In this way, the brand will share its image with the entrepreneurs, who will become allies of Nestlé and who will have the responsibility of directing the operation of products and services, but with the support and expertise in terms of the dessert recipes to offer. with Nestlé products.

In this sense, a kiosk could be named after Laura Desserts made with La Lechera, Citrangulo said.


Start with Nestlé

Nestlé wants to sweeten the lives of Mexicans more and that is why it is committed to a new business model through its leading brand in condensed milk. With this, it supports entrepreneurs so that in society they create Kioscos La Lechera and thereby make their businesses grow.

This new concept will be operated by the business owners and they will carry the brand's concept with a menu specially prepared with the portfolio of products that have made La Lechera tradition.

In an interview with Entrepreneur , Marcelo Citriágulo, VP of Nestlé professionals, said that this is a creation of shared value. The entrepreneurs will receive training and tips to make the best sweet recipes and offer them to their consumers.

"It is not a franchise", clarified the manager. It is a space where food and drinks "made with La Lechera" will be sold. In this way, the brand will share its image with the entrepreneurs, who will become allies of Nestlé and who will have the responsibility of directing the operation of products and services, but with the support and expertise in terms of the dessert recipes to offer. with Nestlé products.

In this sense, a kiosk could be named after Laura Desserts made with La Lechera, Citrangulo said.